Brand Development Process

The Process

Discovery, Strategy & Design, Creation, Launch


My Goal Is To Deliver More Than What Is Expected And Keep You On The Right Track For Success.

This is My Methodology and How We’ll Work Together to Make That Happen.

brandprocess discovery research compass

Branding is more than just a logo.  It’s about telling a story.  The Discovery phase of your project will map out your company’s destination before your brand journey begins and before your story gets written.

–  Mission and Vision
–  Research and Insights
–  Trends and Competitor Landscape
–  Defining Goals and Objectives
–  Core Values, Personality and Story
–  Customers and Experience
–  Ethos and Company History
–  Brand Positioning
–  Strengths and Weaknesses
–  Opportunities and Threats
–  Target Market and Buyer Persona
–  Brand Objectives

brandprocess strategy design brain

Your company’s DNA has now been defined.  Here’s where the visuals, narrative, and personality begin to take shape.  We’ll establish the foundation of your company’s values, overall style, and language used to connect with your target audience.

–  Naming and Tagline
–  Brand Value Proposition
–  Identity and Assets
–  Narrative
–  Personality, Voice and Tone
–  Imagery Style
–  Colour Palette
–  Brand & Message Strategy
–  Positioning
–  Cohesiveness
–  Product and Service Strategy
–  URLs, Web and Social Media

brandprocess development creation heart

Your Brand Platform is the heart of every piece of brand communications executed, making it a very important responsibility.  It’s where your brand comes to life and connects with your target audience through emotion, trust and confidence.

–  Platform Development
–  Product and Service Design
–  Content Development
–  Customer Experience
–  Online and Mobile Development
–  Print and Digital Design
–  Signage, Packaging, Vehicles Wraps
–  Trade Shows
–  Marketing: Inbound & Outbound tactics
–  Ad Campaign Development
–  Social Media Set-Up

brandprocess launch deployment rocket

– Preliminary Evaluation of Brand
–  Testing
–  Print Proof Submissions and Approvals
–  SEO
–  Official Launch
–  Extended Marketing Tools
–  Execution of Internal Communications 
–  Analytics
–  Maintenance
–  Full Evaluation
–  Brand Management
–  Social Media Launch
–  Promotions for ROIs
–  Announcements and Offerings
–  Recommendations
–  Co-Branding Partnerships

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