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Aloha Spirit

Aloha Spirit

Brand Development Project

Aloha Spirit
aloha_img_mandala_clr

ALOHA SPIRIT

Aloha spirit is a holistic service offering the specialized teachings of hawaiian healing arts.  Lomi Lomi bodywork, Ho’ponopono, Pohaku Lomi, Stone Massage, Huna, Temple Dance and Flying Meditation are just a taste of the various disciplines offered.  The owner of this new start-up company called upon Nicky to develop a very unique representation of her vision.  Learn more about how she achieved this special request.


 DELIVERABLES

Brand Strategy, Brand Identity, Illustrations, Postcard, Letterhead, Envelope, Business Card.

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aloha_img_candles spa flowers
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aloha_business card

CHALLENGE

Nicky is accustomed to carte blanche when it comes to designing brand concepts but rarely does she get a chance to work on a project with such a hands-on approach.  She was elated to learn of the client’s request to develop a large-scale mandala and/or illustrated representation for the company’s identity.  

Since aloha spirit encompasses a history of bodywork handed down from many generations past, the age-old technique of hand drawing was used to develop the brand.  Nicky chose pencil crayon as the medium and watercolour paper as the base to give the drawing a more textured look and feel.  The larger hibiscus flowers(native to Hawaii) represent the teachers with the smaller flowers representing the students.

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alohaspirit_logo
alohaspirit_envelope
alohaspirit_letterhead
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aloha_img_spa massage lrg

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